Diageo wanted to create something special for a limited edition cask-release for an ultra-premium rum brand, so we set out to recreate the aromas and tasting notes of four distinct cask barrels used in the rum aging process. Working with the head distiller and brand manager, we were able to capture the essence of each barrel's unique character to be used for marketing, promotion and live events to support a global launch.
Arielle Shoshana is Washington D.C.ʹs first niche fragrance boutique, specializing in unique, artisan fragrances, body products, and home fragrances for women and men. When the founder, Arielle, wanted to create a flagship perfume line for her store and brand, she approached us to help bring her ideas to life. As an expert in her field, we knew the fragrances had to be perfect and together we created some of the top selling perfumes in her store!
When Amazon decided to expand into private label across multiple categories for their own branded products, they tapped into our knowledge base and resources to figure out the right approach to market. Using their vast resources and data points to identify benchmarks, we were able to identify the right opportunities to create best in class products for Amazon's portfolio.
Services provided: Design, Strategy, Marketing, Research & Analysis
This San Francisco based startup approached us to assist with fragrance development and production for their rapidly expanding portfolio of consumer goods. Working side by side with their development team, we created 100% plant-based fragrances for their broad portfolio of products including essential oil blends, Environment Working Group (EWG), Organic and EPA Safer Choice certified formulations. Today, the company is valued at over $1Billion.
While most deodorants haven't changed over the past 50 years, the founders at Helmm had lots of (great) new ideas and needed a collection of modern, compelling scents that would match their unique brand, vision and concept. Leaning on our expertise and background in luxury fragrance and personal care, we created a core set of layerable fragrances that helped them secure nation-wide distribution at Saks Fifth Avenue within 12 months of launch.
Services provided:Design, Strategy, Formulation, Production, Marketing, Research & Analysis, Resources
While working in the luxury air care market, we realized there was an opportunity for innovation in the fragrance diffuser category. For the next two years, we went about designing and patenting a unique air care product that was licensed by Procter & Gamble as part of the Febreze Home Collection. This first-of home fragrance product is spill-proof, maintenance free and requires no heat or electricity to discreetly diffuse scent into any home or space.
Services provided: Design, Evaluation, Research & Analysis
As one of the pioneers of natural consumer products, Seventh Generation faced unique fragrance challenges as the business scaled and grew. We were brought on to help manage and expand their fragrance offering while maintaining strict plant-based natural standards in a variety of products and applications. In 2016 Seventh Generation was acquired by Unilever and our fragrances continue to set the benchmark for natural consumer goods.