How Smelly is Your Life?!?
Chances are, before you even got out of your house to go about your day, you have already experienced dozens of different fragrances. Yes, dozens. Let's start with the obvious - soaps, shower gels, shampoos, lotions and beauty products. But don't forget all the other fragrances that are taken for granted from day to day - laundry detergents, fabric softeners, cleaning products, air fresheners, dishwashing liquid and even toilet paper! The list goes on and on, but you get the idea. Scent is everywhere and a major part of MOST consumer products!
All of these scents are distinctive and different from each other, each requiring a special set of requirements to help consumers create emotional connections with products and brands.